Fairlawn CEO Gozen Hartman and COO Maggie Sprague share insights on technology and the evolving landscape of real estate at AppFolio’s industry conference.
November 2024 – This week, Fairlawn made a powerful impact at AppFolio’s Future Conference, where Gozen Hartman, CEO of Fairlawn, took center stage in a keynote panel before an audience of around 2,000 industry professionals. Hartman joined an impressive lineup, including Stacy Holden, Industry Principal and Director at AppFolio, Sharon Wilson Geno, President of the National Multifamily Housing Council (NMHC), and Shane Trigg, CEO of AppFolio, in a conversation that centered on the role of technology and AI in shaping the future of real estate.
During the panel, speakers shared insights on how technology companies like AppFolio are innovating to meet industry needs, especially in the face of rapid change. Hartman encouraged attendees to “be proactive but with patience,” suggesting that while technological advancement is essential, deliberate and thoughtful integration of AI and automation is key to achieving long-term success.
Beyond the main stage, Hartman also participated in a panel dedicated to brand and reputation management. She explored best practices for maintaining trust and building brand loyalty in a competitive market, emphasizing the importance of the internal team’s connection to a company’s values and the resulting customer service provided. The discussion resonated strongly, highlighting reputation’s impact in an era when online reviews and digital presence hold increasing weight.
Fairlawn’s COO, Maggie Sprague, also played a crucial role at the conference. She shared her expertise in a panel focused on student housing, where she discussed the unique challenges and opportunities in the student housing market. Sprague’s insights were shared before an engaged audience as she addressed market trends and the evolving demands of student housing.
As AppFolio’s Future Conference came to a close, attendees walked away with fresh perspectives on technology’s potential in real estate—and Fairlawn’s executives cemented their position as thought leaders in the industry, committed to creating better experiences for their residents, team members, and investors.
